Amory Lovins of the Rocky Mountain Institute talks about how energy-efficiency tech could eliminate half of our oil needs, half of our gas needs and three-fourths of our electricity requirements, while maintaining a stable, growing economy.
Grist's David Roberts: "People think tackling climate change means pain. If we can change enough minds about that, the rest of the arguments will be rendered moot. If we can't, all else is for naught."
Profeta: "People support environmental protection, but they looked at it through the economic effects, through moral obligations to future generations, through health effects, etc. And you had to appeal to their interests through all those lenses." Bingo.
