Well, no, sez PR blogger Kevin Dugan. It's just that the term is now ubiquitous. We are in the midst of a sea change -- people of all walks, all industries, see opportunities to protect the environment and *improve* quality of life. It's win-win.
The host of the "web2.0 show," a popular podcast about emerging web technologies, wonders if the Internet industry can go "carbon neutral." (In general, I've found technologists to be very receptive to greening their business practices. )
Silicon Valley's gossip rag casts its jaded eye on the recent popularity of cleantech investments among the venture capitalist elite.
Al Gore and David Blood's new firm, which includes "sustainability research" into its financial projections.
The author of "The End of Nature" matches urgency with real hope -- like many of us he senses that we are experiencing a moment in time, that awareness is nearing a tipping point at which the right changes can happen.
