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Coming Soon: Mountaintop Removal TV Ad

Rob Perks

Posted May 25, 2010

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It's time for a national television commercial about mountaintop removal coal mining. 

Fortunately, there is a commercial ready to roll out -- all that is needed is the money to purchase air time.  You can help.  First, watch the ad:

This TV commercial is based on the infamous Lyndon Johnson "Daisy" ad from the early 1960's, considered one of the most controversial political advertisements ever made.  The similarity between the two ads is eery -- and totally intentional. 

Mountaintop removal, an extreme strip mining practice, has leveled hundreds of Appalachian peaks, clearcut forests, destroyed thousands of miles of streams and poisoned drinking water in communities throughout southern West Virginia, southwestern Virginia, northeastern Tennessee and eastern Kentucky.

With this ad the Alliance for Appalachia intends to send an unmistakable message to federal politicians that more and more citizens all across America are demanding the abolishment of the world's worst coal mining.  Enough of the blasting, polluting and contaminating of the lands, forests, and waterways of Appalachia.  Enough with the systematic eradication of the culture and heritage of coalfield communities.  Airing this ad will bring much-needed national attention to the issue and help galvanize momentum to end mountaintop removal once and for all.

So please take a moment to watch the ad and donate to the cause.  Visit the Alliance's website to learn more.

And in case you're wondering the identity of the familiar voice narrating the ad, it's none other than actress Ashley Judd


A Kentucky native, Judd is a long-time activist who has partnered with the Natural Resources Defense Council and other allies to raise national awareness and inspire others to join the fight to end mountaintop removal.  In fact, NRDC has arranged for her to speak about her efforts at a National Press Club luncheon on June 9.  The luncheon begins at 12:30 p.m.  Please join us.  Reserve tickets at (202) 662-7501 or

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Faith VokovanMay 25 2010 02:53 PM

This is such an important issue. How wonderful to have a big name like Ashley Judd getting involved to spread awareness. I just watched the news the other day where a big coal mining executive was talking about how their practices are ethical, and it made me sick. So many people probably saw that and thought, "oh, not a big deal, okay.." When it IS a big deal! The runoff is polluting water and destroying natural habitats, not to mention the beautiful mountains. It's infuriating.

EddieMay 25 2010 06:05 PM

Agreed Faith, and really, these coal miners can do something else, truly, but they dont want to. People just want to work, die, and not be concerned about the future generations. This is of course a big Christian foible..... whatwith Heaven opening up for the chosen few and all.....

Laura DalyMay 26 2010 12:05 AM

Have you approached Ted Turner?

He is a BIG proponent for saving the mountains- I think he'd air your ad for free. :)

A citizen of the MountainsMay 27 2010 10:29 AM

This video provides information that is not accurate. I support protection of the environment but lying about it to the public does not help anyone. It is sad that there are those who would say anything to support their cause.

Rob PerksMay 27 2010 10:54 AM

I'd surely like to know what you find dishonest about the ad. The visuals speak for themselves and the facts stated comport with reality. I suggest you take the time to learn more about MTR -- start here:

Mari-Lynn EvansJun 1 2010 01:23 PM

We are all grateful to Ashley Judd for her contribution to this important commerical. Thanks also to Jordan Freeman for shooting the amazing footage. Make sure to send to all your friends and post on FACEBOOK.

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