Energy efficiency made cool
Posted April 18, 2011 in Curbing Pollution, Green Enterprise, Health and the Environment, Living Sustainably, Moving Beyond Oil
I caught Tony Malkin on MSNBC's Morning Joe this morning. Tony is of course not only one of the most influential real estate developers in New York and beyond, but also a close collaborator with NRDC in general, and the Center for Market Innovation in particular. The topic of the interview was, unsurprisingly, energy efficiency in the built space. And I loved the decidedly unwonky nature of the interview. The chatty, back-and-forth format of Morning Joe helped of course. But so did Tony's delivery, mixing factual substance with conversational levity. This is something the general population can digest over their morning coffee. And this is one of the most effective ways to make the energy efficiency narrative mainstream in the real estate community. Excitingly, the talk was not just about the retrofit of Empire State Building, but Tony gave a shout-out to CMI and our current tenant-focused energy efficiency retrofit project. You can see it here, with the above mention around the 6-minute mark.
Very cool indeed. And it makes money. And it creates jobs. And it improves worker productivity and health. Who would say no to that?
