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   <title>Phil Gutis's Blog: Living Sustainably</title>
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   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48</id>
   <updated>2008-12-02T13:41:54Z</updated>
   
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<entry>
   <title>Google&apos;s Schmidt: &quot;Solving Every Problem At Once&quot;</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/googles_schmidt_it_was_a_real.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2170</id>
   
   <published>2008-12-02T13:38:05Z</published>
   <updated>2008-12-02T13:41:54Z</updated>
   
   <summary>A few days ago, a bunch of us left NRDC&apos;s office and walked a few blocks downtown after work to hear a talk by Google Chairman and CEO Eric Schmidt. The event -- organized by NRDC Trustee Wendy Schmidt --...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="90" label="cleanenergy" scheme="http://www.sixapart.com/ns/types#tag" />
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   <category term="315" label="economy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1" label="environment" scheme="http://www.sixapart.com/ns/types#tag" />
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      <![CDATA[<p>A few days ago, a bunch of us left NRDC's office and walked a few blocks downtown after work to hear a talk by Google Chairman and CEO Eric Schmidt. The event -- organized by NRDC Trustee Wendy Schmidt -- was billed as an opportunity to hear what one of the leading voices in the business world is thinking about the new Big Three: economy, energy and the environment.</p>
<p>Eric is a forthright and engaging speaker. The stories he tells are rooted in experience, "real conversations" as he says. And he grounds his arguments in another reality, the reality that his day job requires him to make money for Google shareholders. Lots and lots of money.</p>
<p>But Google is also known for its corporate enterprise, for thinking big thoughts and pushing really big goals. And as chairman, Schmidt must be in charge of setting the biggest and boldest goals. Here's one:</p>
<p>"Is there a way," Schmidt posited, "is there a way to solve every known problem at once?"</p>
<p>"I'm tired of everyone complaining," he continued. "I've learned something here: do the right thing and you can solve multiple problems."</p>
<blockquote>
<p>Let's go through the list: energy prices are too high, energy security, how many wars are being fought over oil now and in the future, what about job creation, especially in the rural areas? What about building businesses that are exportable outside of the United States to create wealth for Americans ... oh and yeah, why don't we solve the climate problem at the same time.</p>
</blockquote>
<p>Watch the following video to get Eric's answer. And to hear from Dan Reicher, a former NRDC staffer and former Assistant Secretary of Energy for renewables and efficiency (who is on the lists of possible nominees for Energy Secretary in the Obama Administration). Also joining the conversation is Ralph Cavanagh, Co-Director of NRDC's Energy Program, and NRDC President Frances Beinecke. You can also read Google's thoughts at transforming our economy through clean energy at this <a href="http://knol.google.com/k/-/-/15x31uzlqeo5n/1" target="_blank">Google Knol</a>.</p>
<p>
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<p>Its tempting to dismiss this audacious goal, as Eric does jokingly, with a big ole "yeah right." But as with so much else that comes from the brains of Google, there's real there there. And that's really good news for Google shareholders, the economy and oh yeah the planet.</p>
<p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Getting Preachy</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/getting_preachy.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2205</id>
   
   <published>2008-11-30T16:17:05Z</published>
   <updated>2008-11-30T17:03:44Z</updated>
   
   <summary>Maybe it&apos;s the start of the holiday season, which has long been recognized to increase stress. Or perhaps it was the news from India where terrorists killed almost 200 people and injured hundreds more. Whatever the cause, I&apos;ve found myself...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
   
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   <category term="4419" label="jameswomack" scheme="http://www.sixapart.com/ns/types#tag" />
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      <![CDATA[<p>Maybe it's the start of the holiday season, which has long been recognized to increase stress. Or perhaps it was the news from India where terrorists killed almost 200 people and injured hundreds more. Whatever the cause, I've found myself getting preachy of late.</p>
<p>In my day job, I counsel my colleagues to stay positive, to focus on the solutions that each and every one of them is putting forward to generate real progress for our environmental challenges. And I've tried to do the same thing with my writings on Switchboard.</p>
<p>But it is all too easy to slip into anger and preachiness when reading about last-minute land grabs and <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/11/29/AR2008112901914.html?hpid=topnews" target="_blank">regulations proposed by the Bush administration</a> or continued intransigence by the dirty fuel and auto industries. Earlier this week, it was a piece in the Washington Post titled "<a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/11/24/AR2008112403211.html" target="_blank">The Car of the Future -- but at a Price</a>" that made me question the future.</p>
<p>The story by reporter Steve Mufson includes a colorful quote from <a href="http://www.lean.org/WhoWeAre/LeanPerson.cfm?LeanPersonId=1" target="_blank">James Womack</a>, a longtime management expert who has written extensively about the auto industry.</p>
<blockquote>
<p>"You'd think from reading the media that we have had a burial ceremony at Arlington cemetery for the last pickup truck," Womack said. "I can easily imagine three years from now when the public is focused on a new set of priorities . . . that this whole thing would go poof."</p>
</blockquote>
<p>Our national attention span is indeed short. And perhaps that most of all is makes me feel a bit preachy. The idea that all of the promise that has been inspired by technological change and new business leadership and the pledges of energy and climate action by President-elect Obama could in fact all dissipate into nothingness. It has happened before: Jimmy Carter, for example, had solar panels installed on the White House roof. Ronald Reagan instantly took them down.</p>
<p>What's different now? Will a worldwide economic crisis take us into a new future? Will technology make the difference? A President of my generation? All of the above?</p>
<p>It is my bet that it will be President Obama harnessing the opportunity of crisis and power of technology. As he <a href="http://change.gov/newsroom/entry/president_elect_obama_promises_new_chapter_on_climate_change/" target="_blank">told</a> delegates to a <a href="http://site.governorsglobalclimatesummit.org/" target="_blank">climate meeting in California</a> a few weeks ago:</p>
<blockquote>
<p>"Now is the time to confront this challenge once and for all. Delay is no longer an option. Denial is no longer an acceptable response. The stakes are too high. The consequences, too serious. Stopping climate change won't be easy. It won't happen overnight. But I promise you this: When I am President, any governor who's willing to promote clean energy will have a partner in the White House. Any company that's willing to invest in clean energy will have an ally in Washington. And any nation that's willing to join the cause of combating climate change will have an ally in the United States of America."</p>
</blockquote>
<p>Those realistic yet hopeful words more than anything else should be enough to counter any feelings of stress or negativity. Whenever I start sounding all preachy again -- and I will -- please feel free to remind me to reread them once again.</p>
<p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Consumerism Run Amok ... Literally</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/consumerism_run_amok_literally.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2204</id>
   
   <published>2008-11-29T00:30:09Z</published>
   <updated>2008-11-29T00:34:36Z</updated>
   
   <summary>We learned the true meaning of black Friday early this morning when a Wal-Mart employee in suburban New York was trampled to death by stampeding consumers. The New York Times reports that Jdimypai Damour was knocked over and crushed by...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="4410" label="BlackFriday" scheme="http://www.sixapart.com/ns/types#tag" />
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      <![CDATA[<p>We learned the true meaning of black Friday early this morning when a Wal-Mart employee in suburban New York was trampled to death by stampeding consumers.</p>
<p>The New York Times <a href="http://www.nytimes.com/2008/11/29/business/29walmart.html?hp" target="_blank">reports</a> that Jdimypai Damour was knocked over and crushed by 2,000 shoppers this morning in Valley Stream, Long Island:</p>
<blockquote>
<p>At 4:55 a.m., just five minutes before the doors were set to open, a crowd of 2,000 anxious shoppers started pushing, shoving and piling against the locked sliding glass doors of the Wal-Mart in Valley Stream, N.Y., Nassau County police said. The shoppers broke the doors off their hinges and surgedin, toppling a 34-year-old temporary employee, Jdimypai Damour of Jamaica, Queens, who had been waiting with other workers in the store's entryway.</p>
<p>People did not stop to help the employee as he lay on the ground, and they pushed against other Wal-Mart workers who were trying to aid Mr. Damour. The crowd kept running into the store even after the police arrived, jostling and pushing officers who were trying to perform CPR, the police said.</p>
</blockquote>
<p>What in Wal-Mart could lead to such callous behavior? What discount? What special?</p>
<p>In his new book -- <a href="http://www.amazon.com/Bridge-Edge-World-Environment-Sustainability/dp/0300136110/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1227918262&amp;sr=1-1" target="_blank">The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability</a> -- NRDC Trustee Gus Speth says that we will never solve our environmental problems until we change our consumer-driven ways. In her <a href="http://switchboard.nrdc.org/blogs/fbeinecke/ecological_accounting_a_new_me.html" target="_blank">blog</a> on the book, NRDC President Frances Beinecke wrote that Gus believes that we must "question our devotion to economic growth above all other values."</p>
<blockquote>
<p>As he calls it, we must rethink "our pathetic capitulation to consumerism." This unquestioning drive toward more and more creates a paradox: we have achieved abundance but it is teetering on extinction.</p>
</blockquote>
<p>As a shopper and collector by heart, I find it hard to accept the idea of rejecting consumerism. And doubt that as a society we will ever change our consumerist ways.</p>
<p>But after today's fatal stampede I cannot agree more with what Frances wrote last May:</p>
<blockquote>
<p>Gus's book reminds me that fighting to protect the planet is not just about policy and proposals and legislation. It's about what we value, what is meaningful to us, what brings us peace and long-lasting health.</p>
</blockquote>
<p>Amen.</p>]]>
      
   </content>
</entry>
<entry>
   <title>T Day and Cruelty Free</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/t_day.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2200</id>
   
   <published>2008-11-27T13:12:48Z</published>
   <updated>2008-11-27T13:15:58Z</updated>
   
   <summary>Its not often that I can be found cowering under a blanket in front of the television. Yet there I hid earlier this week as MSNBC showed an unfiltered version of the great Alaska turkey slaughter of 2008. Compare that...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="4403" label="brucefriedrich" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="524" label="PETA" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4402" label="quorn" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4404" label="sarahpalin" scheme="http://www.sixapart.com/ns/types#tag" />
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   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>Its not often that I can be found cowering under a blanket in front of the television. Yet there I hid earlier this week as MSNBC showed an unfiltered version of the great Alaska turkey slaughter of 2008. Compare that to the scene a few weeks ago when I stomped on the brakes to watch the local herd of wild turkeys crossing the road near my house.</p>
<p>I'm a city boy, born and raised in Philadelphia. I've lived in city of brotherly love, Brooklyn and Washington, DC. For a little while, I lived in Takoma Park, Maryland, one of the nation's first suburbs, and, for an even shorter time, I rented a small house in Cold Spring Harbor on Long Island's scenic north shore.</p>
<p>All of that to say that before moving to Solebury, PA, I had never seen a single wild turkey, let alone an entire herd of them. (Yes, I know that turkeys flock. But a herd sounds more poetic somehow.) For the last several years, though, I've had the pleasure of watching the local turkeys parade around our neighborhood. The photo below is from the <a href="http://en.wikipedia.org/wiki/Wild_Turkey" target="_blank">Wikipedia entry on wild turkeys</a>.)</p>
<p><img src="http://switchboard.nrdc.org/blogs/pgutis/media/Wild_turkey_eastern_us.jpg " alt="A Wild Turkey" width="494" height="346" /></p>
<p>And parade they do. Usually you'll see the turkeys walking single file even when in the spring when they've got their chicks with them. No matter how many times I've seen the turkeys in recent years, I'm still in awe whenever they cross my path. (I'll admit that I'm an easy customer; I still even like watching the <a href="http://switchboard.nrdc.org/blogs/pgutis/deer_in_the_mirror.html" target="_blank">neighborhood deer</a>.)</p>
<p>Contrast that with the <a href="http://www.huffingtonpost.com/2008/11/20/sarah-palin-holds-news-co_n_145375.html" target="_blank">scene behind Sarah Palin</a>, where a smiling worker fed live turkeys into some kind of slaughtering machine. The governor of Alaska -- the only state, according to Wikipedia, where the hunting of wild turkey is prohibited -- seemed oblivious to the killing behind her and even talks about how much "fun" she's had.</p>
<p>I was inspired to write this today by an email last night from Bruce Friedrich at PETA who posted the <a href="http://www.huffingtonpost.com/bruce-friedrich/top-10-reasons-to-pardon_b_145420.html" target="_blank">top ten reasons to be pardon a turkey</a> on Huffington Post. As usual with my good friends at PETA, I thought a couple of Bruce's ten reasons went just a bit too far. But this one spoke to me:</p>
<blockquote>
<p>If you wouldn't eat your cat, you shouldn't eat a turkey. As poultry scientist Tom Savage says, "I've always viewed turkeys as smart animals with personality and character, and keen awareness of their surroundings. The 'dumb' tag simply doesn't fit." They're as interesting and have personalities every bit as developed as any dog or cat.</p>
<p>When they're not forced to live on filthy factory farms, turkeys spend their days caring for their young, building nests, foraging for food, taking dustbaths, preening themselves, and roosting high in trees. These social, playful birds relish having their feathers stroked and like to chirp, cluck, and gobble along to their favorite tunes.</p>
</blockquote>
<p>So since I wouldn't eat my cat, I'll decline the turkey tomorrow. And give thanks for the <a href="http://www.quorn.us/" target="_blank">Quorn roast</a> I bought last week after searching in vain for my annual tofurkey. Here's hoping that your Thanksgiving is as enjoyable and as cruelty free.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Pink as the New Green</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/pink_as_the_new_green.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2160</id>
   
   <published>2008-11-24T17:05:55Z</published>
   <updated>2008-11-24T17:09:34Z</updated>
   
   <summary>The imagery in this news release caught my eye: &quot;the amount of waste glass diverted from landfills could form a two-lane glass highway that extends 1.3 times around the world.&quot; The news release came from Owens Corning, which produces &quot;Pink&quot;...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="4322" label="glass" scheme="http://www.sixapart.com/ns/types#tag" />
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   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>The imagery in this news release caught my eye: "the amount of waste glass diverted from landfills could form a two-lane glass highway that extends 1.3 times around the world."</p>
<p>The news release came from <a href="http://owenscorning.mediaroom.com/index.php?s=press_releases&amp;item=373" target="_blank">Owens Corning</a>, which produces "Pink" insulation and announced that it has boosted to 40 percent (an increase of five percent) the amount of "certified" recycled glass used in its insulation. It also says that the 5 percent increase maintains the company's lead in using the most recycled materials in insulation.</p>
<p>Another "factoid" from the company's release --manufacturing fiberglass with recycled glass requires significantly less energy -- made the release even more interesting. (Also interesting, but completely unrelated to the environment were two additional discoveries from the Owens Corning website: the company became the first to successfully trademark a color -- in this case PINK -- in 1987. Also one of my favorite giggle-worthy cartoon characters -- the Pink Panther -- became the corporate mascot in 1980.)</p>
<p>But what interests me the most about this news is that it points once again to the tremendous opportunity for recycling. Because of the use of recycled glass in its insulation, Owens Corning says that it is one of the largest users of recycled glass in the world and that it is having trouble finding enough to use.</p>
<blockquote>
<p>To continue to help the market find additional sources of recycled glass, Owens Corning is leading initiatives with regional recyclers and processors to invest in technologies that will reduce the amount of glass sent to landfills, either because no local recycling programs exist or due to technical limitations in recycling different types and colors of glass. One such program involves Strategic Materials Inc., a Texas-based processor of scrap glass collected from a diverse range of sources including new curbside recycling programs. Once construction is completed, the glass the company will recycle at plants in Texas and Georgia will keep approximately 12,500 tons of glass per month from going to a landfill, and be reused in products including Owens Corning insulation.</p>
</blockquote>
<p>That quote reminded me of a Newsweek article from early October -- <a href="http://www.newsweek.com/id/161230" target="_blank">Saving the World for a Latte</a> -- that describes a program run by <a href="http://www.recyclebank.com/" target="_blank">RecycleBank</a> that is very much, as the authors wrote, to "a frequent-flier program for recyclers." The article continues:</p>
<blockquote>
<p>Perhaps it's a commentary on the woes of Wall Street, but investors are seeing gold in garbage. With rising demand from markets like China and India, prices for scrap material like aluminum and paper have soared, which makes the economics of recycling more compelling than ever. That's why venture capitalists dumped a record $161 million into recycling firms last year, up from just $17 million in 2001, according to Cleantech Group, a green-investing consultant. And RecycleBank is one of the hottest plays, attracting $40 million from backers like Silicon Valley venture-capital firm Kleiner Perkins Caufield &amp; Byers, former American Express CEO James Robinson III and Coca-Cola.</p>
</blockquote>
<p>Recycling has long been one of my major bugaboos. Every morning I watch as the tens of thousands of commuters at Penn Station toss newspapers into the trash (there's a lack of recycling bins throughout the station). And in the evenings, I watch those same commuters dump newspapers, bottles and cans into the garbage on the station platforms (where no recycling bins exist).</p>
<p>And I wonder: just how stupid can we be? And how long will it be before companies like Owens Corning and RecycleBank can save us from our lazy selves?</p>]]>
      
   </content>
</entry>
<entry>
   <title>San Francisco to Detroit: Drop Dead?</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/san_francisco_to_detroit_drop.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.2158</id>
   
   <published>2008-11-23T00:53:30Z</published>
   <updated>2008-12-02T20:29:54Z</updated>
   
   <summary>On the same day that congressional leaders threw in the towel on a bailout for the auto industry, three Bay Area mayors joined an innovative startup in backing a $1 billion plan to create the modern day Detroit. According to...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="2307" label="automakers" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4314" label="betterway" scheme="http://www.sixapart.com/ns/types#tag" />
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   <category term="4315" label="michigan" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4317" label="oakland" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1064" label="sanfrancisco" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3997" label="sanjose" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>On the same day that congressional leaders threw in the towel on a bailout for the auto industry, three Bay Area mayors joined an innovative startup in backing a $1 billion plan to create the modern day Detroit.</p>
<p>According to the <a href="http://www.siliconvalley.com/ci_11032113?source=most_viewed" target="_blank">San Jose Mercury News</a>, the startup <a href="http://www.betterplace.com/" target="_blank">Better Place</a> pledged to build the "re-charging infrastructure that must be in place before most consumers would consider buying or leasing an electric car."</p>
<p>The report continued:</p>
<blockquote>
<p>Better Place, headed by former high-tech executive Shai Agassi, plans to install about 250,000 charging ports, 200 battery-exchange stations and a control center to service Bay Area electric car drivers. The goal is to have most of the system in place by 2012.</p>
<p>"We need to put together a new industry, and it needs to scale very fast," Agassi said at a press conference in San Francisco. He was flanked by San Jose Mayor Chuck Reed as well as Oakland Mayor Ron Dellums and San Francisco Mayor Gavin Newsom.</p>
</blockquote>
<p>Perhaps the timing of the collapse of the talks in auto bailout Washington and the announcement from Better Place was simply a coincidence. Or perhaps the press conference with the three mayors was quickly pulled together as it became clear that the congressional talks were going to fail.</p>
<p>Either way, the message is pretty clear: Bay Area innovators are once again ascendant and what's left of the Big Three and a good portion of the Michigan economy is in the bullseye. Anyone willing to bet that Silicon Valley will miss? Not I.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<blockquote>
<p>&nbsp;</p>
</blockquote>]]>
      
   </content>
</entry>
<entry>
   <title>Perhaps We Should Have Called it Brown Paws ...</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/perhaps_we_should_have_called.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1935</id>
   
   <published>2008-10-14T12:55:00Z</published>
   <updated>2008-10-24T09:15:01Z</updated>
   
   <summary>The husband and I are dog people. Our house is typically covered in little white fur and our clothing is more often than not marked by mud-covered paw prints. I first wrote about my dogged behavior when I introduced Abe,...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>The husband and I are dog people. Our house is typically covered in little white fur and our clothing is more often than not marked by mud-covered paw prints. I first wrote about my dogged behavior when I introduced <a href="http://switchboard.nrdc.org/blogs/pgutis/son_of_spunky.html" target="_blank">Abe, our then-youngest Jack Russell</a>, and have been quite the bad doggie dad for not introducing our newest fellow, Oscar, who joined the family back in late May.</p>
<p><img src="http://switchboard.nrdc.org/blogs/pgutis/media/OscarGrass1.jpg" width="288" height="256" /></p>
<p>Oscar (pictured above) is the grandson of Osceola Jack, the scion of our Jack Russell family. Oscar lives in near harmony with his aunt Samantha and the rambunctious Abe and an cattle-dog mix named Beatrice. He's big for a Jack Russell and full of so much energy that I'm pretty sure if we could figure out how to connect him to the power grid, our utility would be paying us. You can see a video of the family below.</p>
<p>
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<p>Yes, dog ownership is not for the weak of spirit. And owning four Jack Russells and another terrier is only for the truly insane. (We won't talk about the new glasses that Oscar destroyed or the brand new wood flooring he's nibbled upon or the couch he decided to de-stuff. Heck, it was old anyway.)</p>
<p>As you can see from the video, Oscar and his compatriots love nothing more than running. They demand to be taken out frequently to chase a tennis ball (and each other) around the house and through the wooded portions of our property in Bucks County, PA.</p>
<p>These days, as temperatures drop, each of our furry friends is a flea and tick magnet. Whenever they come in after an outdoor romp, we carefully examine them for unwanted critters. When I was younger, I remember having the family pet wrapped in a flea collar, but truthfully I never felt very comfortable with them. They always smelled funny and I hated the idea that our dog literally wore a poison necklace at all times. (<a href="http://switchboard.nrdc.org/blogs/gsolomon/scratch_scratch_scratch_the_so.html" target="_blank">For a fresh take on flea prevention, see my colleague Gina Solomon's blog</a>.)</p>
<p>So as you can imagine, I was very happy when NRDC's small-but-exceedingly-hard-working&nbsp; marketing team proposed taking our <a href="http://www.simplesteps.org" target="_blank">SimpleSteps</a> philosophy to pet owners. This morning marks the official launch of "<a href="http://www.greenpaws.org">Green Paws</a>," NRDC's newest web property that is designed for pets and their people, an ever-growing segment of the population.</p>
<p>Green Paws is the little brother of <a href="http://www.simplesteps.org/content/blogcategory/20/48/" target="_blank">BabySteps</a>, another SimpleSteps property designed for moms and families thinking of having children. Each of these sites is designed for people who perhaps do not define themselves as traditional environmentalists but who care deeply about how the environment impacts their families, their children and, yes, their pets.</p>
<p>The broader point, of course, is that for many people, pets are as much a part of the family as children. <a href="http://www.greenpaws.org" target="_blank">Green Paws</a> touches those people while Baby Steps is aimed at families with shall we say more traditional children.</p>
<p>Some people chose to have two-legged children; others like us chose four-legged companions. No matter what your choice, though, there are enviromental benefits to living a green live for you, your family and the planet.</p>
<p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>It Hurt, Really Hurt</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/it_hurt_really_hurt.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1934</id>
   
   <published>2008-10-12T18:50:00Z</published>
   <updated>2008-10-22T15:20:54Z</updated>
   
   <summary>I don&apos;t remember when it started but by the time I graduated from college with a degree in school newspaper, I very much wanted to work for The New York Times. A very close friend even made me a needlepoint...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="2646" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3904" label="kindle" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="417" label="newyorktimes" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>I don't remember when it started but by the time I graduated from college with a degree in school newspaper, I very much wanted to work for The New York Times. A very close friend even made me a needlepoint with the words: "New York Times or Bust!"</p>
<p>Amazingly enough, I made it to the Times, starting as a copy boy right after graduation and eventually earning promotion to reporter trainee and then full reporter. I've previously written on Switchboard about my <a href="http://switchboard.nrdc.org/blogs/pgutis/was_it_just_garbage.html" target="_blank">adventures covering a famous garbage barge</a> for the Times and will undoubtedly draw back on other memories in the future.</p>
<p>So that's why it really really hurt when I recently cancelled my subscription to the Times. The old gray lady had been a constant in my life since my college days. In fact, when I was on a copy editing internship at the <a href="http://en.wikipedia.org/wiki/Buffalo_Courier-Express" target="_blank">Buffalo Courier-Express</a> in the summer of 1982 (right before that paper was shut down by its new owners), I decided that I would begin every morning by reading each and every word in the Times. For three months, I did just that and found myself amazed at the paper's scope and intelligence.</p>
<p>Now I no longer stop at the end of the driveway every morning and grab the blue plastic bag that contained the paper. No longer do I drag a stack of old papers onto airplanes for catch up reading. (And no longer do I have to contort myself into inhumane positions to read the paper in the increasingly cramped airplanes seats.)</p>
<p>Why? Well I got an <a href="http://www.amazon.com/Amazon-com-kindle/dp/B000FI73MA" target="_blank">Amazon Kindle</a> for my birthday and now the contents of each day's New York Times automatically download into my sleeping Kindle each night. For way less than the price of a paper subscription to the Times, I also get The Washington Post, The Los Angeles Times and The Wall Street Journal, each of them wirelessly downloaded overnight.</p>
<p>Think about it. Typically by the time I received the paper copy of the Times, I had already read most of the big stories on the Times website. In fact, most often a newer version of the big story was already on the Times website by the time I received the paper.</p>
<p>And the waste. I've already mentioned the blue plastic bag. But what about the endless reams of paper and drums of ink that go into making the paper each day. And the energy that is used up by harvesting the trees, transporting them to paper mills, sending the paper to the printing plants, actually printing the daily newspaper and then sending it to all points of the country (and earth). It is mind boggling when you think about the natural resources that go into making a newspaper and how quickly it becomes garbage. (Or recycling ... but given the number of newspapers I see dumped into the trash each morning at Penn Station, I'm not so confident about that.)</p>
<p>Is the Kindle everything I could ever want? No. I find clipping stories difficult and it took me a while before I learned the rhythm of reading the paper electronically. I don't get to see the ads and that is actually a downside when your job involves tracking what's being said in the world (and must really hurt the folks in the ad division at the paper).</p>
<p>I also miss seeing the front page, which tells you in a glance how the editors ranked the importance of the day's news.</p>
<p>But the Kindle is exceedingly new technology and I know it will improve tremendously in the next several years. Unlike newspapers, which have pretty much been based on the same technology for a really long time. (I'll talk about how the Kindle handles books, another huge part of my life, in a future post.)</p>
<p>I will admit to coveting my neighbor's newspaper this morning at a neighborhood diner. After all, it is not easy to give up a 25-year tradition. But I know what I've done is best. Even if it hurt. A lot.</p>]]>
      
   </content>
</entry>
<entry>
   <title>Oily, Day Two</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/oily_day_two.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1795</id>
   
   <published>2008-09-18T15:30:00Z</published>
   <updated>2008-09-28T12:00:02Z</updated>
   
   <summary><![CDATA[Day two and the&nbsp;feeling of being dunked in oil hasn't lifted. In fact, given the financial news rocking Wall Street and the soaring price of oil futures, I'm left feeling greasier than ever. The latest reports from Washington find the...]]></summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="U.S. Law and Policy" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="146" label="bigoil" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3494" label="energylegislation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3064" label="politico" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1026" label="tomfriedman" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>Day two and the&nbsp;feeling of being <a href="http://switchboard.nrdc.org/blogs/pgutis/oily.html" target="_blank">dunked in oil</a> hasn't lifted. In fact, given the financial news rocking Wall Street and the soaring price of oil futures, I'm left feeling greasier than ever.</p>
<p>The latest reports from Washington find the Senate not sure what to do about the House energy bill and the many proposals rising on that side of the Capitol. And unlikely voices are getting louder. This morning's Washington Post has an <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/09/17/AR2008091702969.html" target="_blank">opinion article</a> from Henry Kissenger and Martin Feldstein:</p>
<blockquote>
<p>"The tripling in the price of oil from $30 a barrel in 2001 to around $100 today represents the largest transfer of wealth in human history. The 13 OPEC members alone are expected to earn more than $1 trillion this year from oil sales. Inevitably, this will bring with it major political consequences. Not the least significant aspect of this political and economic earthquake is that it is being exacted upon the world's most powerful nations by some of the world's weakest. Yet the victims stand by impotently as if the price of oil were some natural event determined by a competitive economic market that is not and cannot be influenced by political forces."</p>
</blockquote>
<p>In some ways, the solution is quite simple. We need to end our dependence on Big Oil, invest our petrodollars instead in rebuilding our infrastructure. The jobs&nbsp;--&nbsp;blue, white and green --&nbsp;that would be created could never been outsourced and would&nbsp;result in real American wealth, not the fantasy&nbsp;Monopoly money that much of Wall Street seemed to be built upon.</p>
<p>
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<p>NRDC's new friend, Oily, is making his latest appearance on the website of <a href="http://www.politico.com" target="_blank">Politico</a>. This time, he's more animated about his message to Washington: Big oil corrupts our government, pollutes our oceans and beaches and leads to national insecurity.</p>
<p>
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<p>The alternative: clean energy alternatives and efficiency. Tom Friedman's new book,<a href="http://www.amazon.com/Hot-Flat-Crowded-Revolution-America/dp/0374166854/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1221747508&amp;sr=8-1" target="_blank"> Hot, Flat and Crowded</a> is an instant bible for those of us who believe we can do much economic good -- and reverse global warming -- by improving our energy policies. In the interestingly titled chapter, "If It Isn't Boring, It Isn't Green," Friedman quotes Rick Duke, the Director of NRDC's new <a href="http://www.marketinnovation.org/" target="_blank">Center for Market Innovation.</a></p>
<p>"If we do enough to scale energy efficiency, the money we save would be enough to pay to clean up -- to decarbonize -- the remaining supply of electrons and fuels so we could power our economy in a way that is consistent with containing climate change," Duke says.</p>
<p>There's much more to explore on this topic and in Friedman's book. But as we await an awakening from our political leadership, I wonder what day three will bring.</p>
<p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Oily</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/oily.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1782</id>
   
   <published>2008-09-17T15:30:09Z</published>
   <updated>2008-09-27T11:45:03Z</updated>
   
   <summary><![CDATA[I woke up feeling more than a&nbsp;bit greasy this morning. It was almost as if I someone had snuck into my bedroom and dumped a barrel or two of oil on me. And my shower didn't help all that much....]]></summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="U.S. Law and Policy" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="3494" label="energylegislation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="550" label="losangelestimes" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>I woke up feeling more than a&nbsp;bit greasy this morning. It was almost as if I someone had snuck into my bedroom and dumped a barrel or two of oil on me. And my shower didn't help all that much.</p>
<p>Why? Last night, the House passed an energy bill that the <a href="http://www.latimes.com/news/nationworld/nation/la-na-energy17-2008sep17,0,4525593.story" target="_blank">Los Angeles Times</a> termed a&nbsp;"stunning political turnabout ...&nbsp;aimed at rebutting Republican election-year attacks that the Democratic majority wasn't doing enough to try to ease the public's pain at the pump."</p>
<p>To be fair, there is much good in the House bill. Tax incentives for renewable energy and efficiency and a requirement that utilities to generate 15 percent of their electricity by 2020 from cleaner sources, such as the sun and wind.</p>
<p><img src="http://switchboard.nrdc.org/blogs/pgutis/media/oily%20jpeg.JPG" alt="NRDC's Oily Mascot" width="334" height="408" class="image-left" /></p>
<p>&nbsp;</p>
<p>But the drilling provisions represent another huge giveaway to Big Oil, as NRDC says in an <a href="http://switchboard.nrdc.org/blogs/pgutis/media/Oil_drop%20chosen.pdf" target="_blank">advertisement </a>featuring our new friend "Oily" that are running this morning in the print version of <a href="http://www.politico.com/" target="_blank">Politico</a>, <a href="http://www.nationaljournal.com/congressdaily">Congress Daily AM</a> and <a href="http://corporate.cq.com/wmspage.cfm?parm1=12" target="_blank">Congressional Quarterly Today</a>.&nbsp; And they represent the culmination of a campaign designed to dupe the American public into believing that new domestic drilling will do anything to end spiraling energy prices.</p>
<p>The truth is that drilling offshore our coasts will only make things worse. Offshore rigs have a long history of oil spills and there's no guarantee that any oil found on our coasts will be funneled to Americans.&nbsp;<strong> </strong>We don't need to risk permanent damage to our beaches so the oil companies can make even more profit selling oil to China and India.&nbsp;</p>
<p>Increased drilling only prolongs our dependence on oil and will not lower gas prices.&nbsp; Instead of trying to drill our way out of this problem, we need to act now to become less dependent on oil.</p>
<p>We need to improve energy efficiency as well as invest in renewable energy and new energy technology. We need more choices for energy efficient cars, and ways to make our houses and offices more energy efficient. Where it will work, we need more choices for ways to get around, like buses and trains.&nbsp; We need to build our communities so people have more transportation choices.</p>
<p>Interestingly enough, the few paragraphs above represent not just NRDC policy. They are drawn from the words of voters -- moderates and those more liberal, low and moderate income, from representative communities in the midwest and east coast -- from focus groups in recent weeks.</p>
<p>These voters were quite angry and resigned to the fact that Washington seemed unable to break its addiction&nbsp;to oil.</p>
<p>They believed, as do I, that&nbsp;the American people are resourceful and innovative and that we can build a new energy economy and in the process create a new energy economy with good, well-paying jobs that cannot be shipped overseas.</p>
<p>Let's hope that yesterday's vote in the House marked a low point in the ongoing energy debate and that a new Congress and administration will finally begin to break our addiction to a finite resource that the world is consuming at a rapidly increasing rate.</p>
<p>For the real facts on energy policy and gas prices, see <a href="http://www.nrdc.org/energy/gasprices.asp" target="_blank">this collection of NRDC materials</a>. They make for a good read, hopefully we can persuade more policy makers in Washington to give them&nbsp;at least a cursory review.&nbsp;&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Where Do I Sign?</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/where_do_i_sign.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1752</id>
   
   <published>2008-09-12T18:32:34Z</published>
   <updated>2008-09-22T15:45:03Z</updated>
   
   <summary><![CDATA[If your husband is a tennis fanatic like mine then your television is going to be commandeered for much of early September as the world&rsquo;s tennis superstars slam their way through the U.S. Open. And this year, in addition to...]]></summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Greening China" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="3462" label="cisco" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="875" label="forbes" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3461" label="greendatacenterblog" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3459" label="IBM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3460" label="USopen" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1095" label="wallstreetjournal" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>If your husband is a tennis fanatic like mine then your television is going  to be commandeered for much of early September as the world&rsquo;s tennis superstars  slam their way through the U.S. Open. And this year, in addition to some really  great tennis, we saw a barrage of advertising from IBM promoting its green  server business. (We also saw a healthy dose of the <a href="http://www.usopen.org/en_US/info/green/index.html?promo=topnav" target="_blank">US Open</a> itself going green -- thanks to some excellent work by  my NRDC colleagues and Billie Jean King, but I'll leave that for another  post.)</p>
<p>Now it is true -- as noted on the <a href="http://www.greenm3.com/" target="_blank">Green Data Center blog</a> -- that the IBM ads are marketing  material through and through, but I have to say that it is some of the best  marketing material I've ever seen. The ads (see below for an example) make a  strong financial argument that we all need to hear.</p>
<p>The concept is simple: a young woman brings an energy efficiency plan  involving the firm's data centers to her boss who all but ridicules her as a  tree-hugging, granola-eating idiot. When the boss asks why in the world he  should sign off on her plan, she calmly responds: "This plan could cut our  energy costs by 40 percent and we spent $18 million on energy last year."</p>
<p>Mr. Bluster can't sign the papers fast enough.</p>
<p><strong> 
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</object>
<br /></strong></p>
<p>Luckily business leadership is listening and turning marketing material like  the IBM ads into reality. The <a href="http://www.wsj.com/" target="_blank">Wall  Street Journal</a> reported recently that big computer makers are spotting a  trend.</p>
<p>"Rising electricity prices, coupled with new computer servers that run hotter  and require more power, has corporate technology buyers looking for ways to cut  back," the <a href="http://online.wsj.com/article/SB122090819257011743.html?mod=googlenews_wsj" target="_blank">article</a> by William Bulkeley says. "Power use in data centers  -- the large, climate-controlled rooms that house a company's computer servers,  storage devices and communications switches -- doubled from 2000 to 2006 and now  accounts for about 1.5% of U.S. electricity consumption, according to the  Environmental Protection Agency. A recent McKinsey &amp; Co. report says that  world-wide, the centers' carbon emissions exceed those of Argentina."</p>
<p>And growing quickly. Forbes.com today has a <a href="http://www.forbes.com/home/forbes/2008/0929/068.html" target="_blank">story  about Cisco</a> and its plans for worldwide data center domination. "The giants  of the Internet--Microsoft, Google, Yahoo, Amazon--plus fast-moving Chinese  upstarts like Baidu and TenCent, are building more of these giant centers.  Microsoft figures it will expand its network of data centers 64-fold over the  next few years, just to handle some 200 services, including Xbox online gaming,  video and corporate software rented over the Web."</p>
<p>I've said it before and I'll probably say it again: Congress will adopt  global warming legislation once enough states and big business interests see the  "green" light. Until then, sound energy policy will too often be ridiculed as  nothing more than good PR.</p>]]>
      
   </content>
</entry>
<entry>
   <title>When I Go</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/when_i_go.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1722</id>
   
   <published>2008-09-08T19:15:49Z</published>
   <updated>2008-09-18T16:15:02Z</updated>
   
   <summary>This started out purely as a funny post. Browsing through my pile of magazines recently, I came across a story in SmallBiz, a bimonthly publication of Business Week magazine, about entrepreneurs who are reshaping the business of death.Not a particularly...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="3413" label="burialshrouds" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2739" label="businessweek" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3412" label="kinkaraco" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>This started out purely as a funny post. Browsing through my pile of magazines recently, I came across a story in <a href="http://www.businessweek.com/magazine/news/articles/small_business.htm">SmallBiz</a>, a bimonthly publication of <a href="http://www.businessweek.com/">Business Week</a> magazine, about entrepreneurs who are reshaping the business of death.</p><p>Not a particularly funny topic, I realize, but there&#39;s a businesswoman featured in the story by the name of Esmerelda Kent who operates a very small operation called <a href="http://www.kinkaraco.com/">Kinkaraco Green Burial Shrouds</a> in San Francisco.&nbsp; Esmerelda and her team of two produce &quot;all natural biodegradable shrouds for eco-friendly burials.&quot; And her &quot;star moment,&quot; according to the magazine, was when she was &quot;buried&quot; on the HBO show Six Feet Under wearing one of her own creations.</p><p>The story of Esmerelda started me thinking that this could be a cute blog about how I wanted to be buried when the time comes. Something about the ultimate in political correctness for professional environmentalists seemed appropriate.</p><p>But then I started to think about how we recently marked the second anniversary of the death of my father Burt. And then I started to remember his last six months and the giggles left pretty quickly. </p><p>We had just moved to Pennsylvania to be near him when Dad&#39;s decade-plus battle with lung cancer began to spin out of control and it quickly became clear that he was not going to be with us much longer.</p><p>The moment he died, my sister and I entered the whirl of family gathering and funeral planning. It seems like only minutes before we were at a funeral home, signing papers, planning services and picking a casket.</p><p>It is here where the tale of Esmerelda and her eco-friendly shrouds comes back into the story. My memory of our time at the funeral home is blessedly vague but I do remember being more than a little horrified at the enormity of the caskets and what seemed to be an excess of natural resources. (Yes once an environmentalist, always an environmentalist.)</p><p>We were following my father&#39;s wishes so I, of course, did not object when we were led to a casket that was neither the smallest nor the largest available. I&#39;m not sure I was capable of more than jumbled thoughts that afternoon and it was never a question that Dad would be laid to rest in a casket.</p><p>But when my time comes please send me on my way in an eco-shroud. Maybe even something designed by Esmerelda herself. I can&#39;t exactly say that I&#39;ll appreciate it, but I know the planet will.</p><p>&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Crack Cocaine and Oil</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/crack_cocaine_and_oil.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1522</id>
   
   <published>2008-07-23T20:56:49Z</published>
   <updated>2008-08-02T17:03:32Z</updated>
   
   <summary>Last night, as I drove home from the train, an SUV came speeding up behind me and sat on the tail of my hybrid. I was in the mode of seeing how high I could get my gas mileage --...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="51" label="energy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="144" label="gasprices" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1871" label="oil" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2947" label="oiladdiction" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="50" label="renewables" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="189" label="SUVs" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1026" label="tomfriedman" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>Last night, as I drove home from the train, an SUV came speeding up behind me and sat on the tail of my hybrid. I was in the mode of seeing how high I could get my gas mileage -- a near record of 47.6 by the time I got home! -- and couldn&rsquo;t be bothered as the SUV crept closer and closer. In a few minutes, though, I watched amazed as the SUV driver hit the gas and used a tiny patch of a passing line to zoom by me.</p><p>Now being passed isn&rsquo;t all that amazing. I definitely watch my speed these days as I try to maximize each gallon of gas. The amazing part was that we were blocks away from a series of red lights and lo and behold, who but my friendly SUV neighbor was sitting at a light as I pulled up 10 seconds behind him.</p><p>I don&rsquo;t criticize my SUV driving neighbor for his car choice; I too have a legacy SUV still sitting in my driveway. But his need to hit the gas to pass me (and, I should note, I was driving the speed limit), was indicative of an addiction that Tom Friedman wrote about this week in the New York Times.</p><p>In his piece, <a href="http://www.nytimes.com/2008/07/20/opinion/20friedman.html?ex=1374206400&amp;en=4b7a04ea3fcc1e47&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink">9/11 and 4/11</a>, Friedman talks about our addiction to oil. Saying that drilling is not the answer to our problem, Friedman writes:</p><blockquote> We don&rsquo;t have a &quot;gasoline price problem.&quot; We have an addiction problem. We are addicted to dirty fossil fuels, and this addiction is driving a whole set of toxic trends that are harming our nation and world in many different ways. It is intensifying global warming, creating runaway global demand for oil and gas, weakening our currency by shifting huge amounts of dollars abroad to pay for oil imports, widening &quot;energy poverty&quot; across Africa, destroying plants and animals at record rates and fostering ever-stronger petro-dictatorships in Iran, Russia and Venezuela.</blockquote><p>Friedman continues to say that price increases are not the crack addict&rsquo;s main problem. &quot;His problem is what that crack addiction is doing to his whole body. The cure is not cheaper crack, which would only perpetuate the addiction and all the problems it is creating,&quot; Friedman says. &quot;The cure is to break the addiction.&quot;</p><p>How? Today&rsquo;s op-ed page in the Times offers one alternative: <a href="http://www.nytimes.com/2008/07/23/opinion/23smith.html?ex=1374552000&amp;en=94912ae69854b48f&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink">space solar power</a>. Author O. Glenn Smith, a former manager at NASA, says that technology already exists for collecting solar power in space and beaming it back via wireless radio transmission to cities and other places where large amounts of power are used.</p><p>The cost: &quot;Government scientists,&quot; Smith writes, &quot;have projected the cost of electric power generation from such a system could be as low as 8 to 10 cents per kilowatt-hour, which is within the range of what consumers pay now.&quot;</p><p>I&rsquo;m with Smith. I too am an addict and I so badly want to break my oil addiction through plug-in hybrid cars (powered by space solar?) and other alternative technologies. Yet all I see is a government proposing to bump up the supply of my drug through drilling. I truly don&rsquo;t understand how that is supposed to help. Do you?</p>]]>
      
   </content>
</entry>
<entry>
   <title>The Best vs the Good</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/the_best_vs_the_good.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1414</id>
   
   <published>2008-06-30T22:37:04Z</published>
   <updated>2008-07-10T18:45:02Z</updated>
   
   <summary>I recently wrote about NRDC&amp;#39;s public opinion research program and promised to tell additional tales from the often-humbling land of surveys and focus groups. In the category of humbling, we were recently told that the American public is deeply skeptical...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="1671" label="greeneconomy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="344" label="jobs" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2549" label="publicopinionresearch" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>I recently wrote about NRDC&#39;s public opinion research program and promised to tell additional tales from the often-humbling land of surveys and focus groups.</p>  <p>In the category of humbling, we were recently told that the American public is deeply skeptical about the environmental movement; folks believe environmentalists, writ large, to be deeply impractical beings. </p>  <p>This finding came from the same researchers who worked on the global warming project I detailed in <a href="http://switchboard.nrdc.org/blogs/pgutis/pascals_wager_and_global_warmi.html" target="_blank">Pascal&#39;s Wager</a>. </p>  <p>In a slide titled &quot;The Best is the Enemy of the Good,&quot; the researchers told us that theoretical debate &quot;turns off&quot; large numbers of Americans and that scientific back and forth is inherently considered theoretical and thus impractical.</p>  <p>That opinion is even held by many of what are considered to be &quot;thought leaders,&quot; the people who tend to be the most engaged in current affairs and those whose opinions tend help shape public perceptions.</p>  <p>So how do we fix our bad reputation? The researchers told us that environmentalists must talk about concrete solutions that can be quantified and measured. We need to talk about jobs created, dollars saved and lives improved.</p>  <p>They told us that we must make the idea of &quot;practical&quot; our benchmark for success. Its a message that we at NRDC are taking to heart and that is increasingly being reflected in our work.</p>  <p>Take the ads we developed and placed in Washington on behalf of many environmental groups during the recent debate on the Climate Solutions Act proposed by Senators Lieberman and Warner.</p>  <p><a href="http://switchboard.nrdc.org/blogs/pgutis/WindowsLiveWriter/TheBestvstheGood_E47E/CSA1.png"><img src="http://switchboard.nrdc.org/blogs/pgutis/WindowsLiveWriter/TheBestvstheGood_E47E/CSA1_thumb.png" alt="CSA1" width="244" height="221" style="border: 0px none " /></a> </p>  <p>As you can see from the sample above, the ads featured the faces of American workers and spoke of jobs that can be created by global warming solutions. And we supported our advertisements with practical analysis such as that presented in a report -- <a href="http://www.umass.edu/economics/Green_Jobs_PERI.pdf" target="_blank">Job Opportunities for the Green Economy</a> -- published by the Political Economy Research Institute at the University of Massachusetts in Amherst and in a series of <a href="http://www.nrdc.org/globalWarming/jobs/index.asp" target="_blank">fact sheets</a> by NRDC. </p>  <p>Furthermore, we will work to bring our message of practical solutions to ever broader swaths of the American public. Solutions like those presented by a group formed to give <a href="http://www.onearth.org/article/looking-for-a-few-good-men" target="_blank">unemployed vets of the wars in Iraq and Afghanistan</a> the training they need to get so-called green jobs.</p>  <p>NRDC excels in science, law and policy. And our advocacy for the last 40 years has also been deeply rooted in practicality. It&#39;s one of the things that most drew me to the organization three years ago and it&#39;s what our members constantly tell us they admire most about NRDC.</p>  <p>Our challenge then is to persuade those who are not NRDC members. I shudder to ask, but anyone out there have any ideas how we at NRDC and in the broader environmental movement can shake our bad rep when it comes to practicality?</p>]]>
      
   </content>
</entry>
<entry>
   <title>The Explorer Has to Go</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/pgutis/the_explorer_has_to_go.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/pgutis//48.1401</id>
   
   <published>2008-06-26T22:21:55Z</published>
   <updated>2008-07-06T18:45:02Z</updated>
   
   <summary>I&amp;#39;ll admit it. There&amp;#39;s a Ford Explorer towering over the Honda Civic hybrid in our driveway. A gas-guzzling monster of an SUV that my husband inherited years ago. But it will not be there much longer.Yep, rising gas prices and...</summary>
   <author>
      <name>Phil Gutis</name>
      
   </author>
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="2634" label="adage" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2633" label="explorer" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="155" label="ford" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="702" label="honda" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2636" label="neanderthals" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2635" label="woolymammoths" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/pgutis/">
      <![CDATA[<p>I&#39;ll admit it. There&#39;s a Ford Explorer towering over the Honda Civic hybrid in our driveway. A gas-guzzling monster of an SUV that my husband inherited years ago. But it will not be there much longer.</p><p>Yep, rising gas prices and increasing embarrassment at owning one of the dinosaurs led us to a decision just last week that the Explorer has to go. We&#39;re still fighting about what to buy next but given the state of the American car industry, I can pretty much guarantee that it won&#39;t be a car from Detroit.</p><p>As I&#39;ve previously written, I&#39;m a big fan of voting with my dollars and I&#39;m way too angry at American car makers to vote for them anytime soon.</p><p>That&#39;s why I shouted out a big silent &quot;YES&quot; when I saw the <a href="http://adage.com/article?article_id=127740&amp;search_phrase=detroit+automakers" target="_blank">editorial</a> in the June 10th issue of <a href="http://adage.com/" target="_blank">Advertising Age</a> titled &quot;A Proactive Detroit Could Have Owned Green Market.&quot; (I would have been more verbal but folks tend to look at you a bit oddly when you start shouting on a crowded airplane.)</p><p>Now I don&#39;t know how long Ad Age has held this position and one can imagine that the magazine has previously supported the actions of some of the biggest advertisers on the planet but the editors now seem firmly in the green camp.</p><p>&quot;You&#39;d think Detroit would have learned a lesson back in the 70s,&quot; the magazine writes. &quot;It doesn&#39;t take an economic historian to remember how Japanese imports got a toehold during the last years of fuel crisis in the states.&quot;</p><p>In fairness, the editors do point out &quot;that gas-guzzling SUVs weren&#39;t driving themselves out of the dealership.&quot; And they note that the industry defends itself by saying &quot;they were just giving US consumers what they wanted.&quot; (And I will admit that our current SUV isn&#39;t the first one we&#39;ve owned. The first car I actually bought was also an Explorer but that&#39;s been gone for years now replaced by the aforementioned Honda Civic Hybrid that I love.)</p><p>I also love how the Ad Age editors drive their point home. </p><p>&quot;Trucks and SUVs have been one of the few strong areas for General Motors and Ford in the past year,&quot; they write. &quot;But it puts us in mind of a group of Neanderthals stumbling across one last herd of wooly mammoths and figuring, &#39;Hey, we&#39;re going to survive after all.&#39;&quot;</p><p>Amen. Sorry Detroit, I&#39;ll be voting for a more enlightened group of automakers with this upcoming car purchase. But I do believe in evolution so maybe the American car industry will surprise me in a couple of years and I&#39;ll reconsider.</p><p>But something tells me not to hold my breath.</p>]]>
      
   </content>
</entry>

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