Kate Wing's Blog
SunChips, now with Real Sun
April 18, 2008
Posted by Kate Wing in Green Enterprise , Living Sustainably
I was intrigued by this piece in the NYT this week where pollsters use their knowledge of "microtrends" to associate certain products with the three Presidential candidates. Clinton = butter & fig newtons, Obama = olive oil & soft chocolate chip cookies, McCain = bourbon & Sun Chips.
The lists are heavily weighted towards identifiable brands rather than ingredients, so I don't know who gets the votes of, say, people who like their apples peeled and cut up vs. those who will just eat them whole. But perhaps the Sun Chips fans of any political persuasion will be encouraged that PepsiCo/Frito-Lay is now making them with real sun at their Modesto plant. Kudos to the company for working to get off the grid and reduce energy. No word if Funyuns will now contain actual fun.
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