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   <title>Kate Wing's Blog: Green Enterprise</title>
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   <id>tag:switchboard.nrdc.org,2008:/blogs/kwing//55</id>
   <updated>2008-04-19T16:56:29Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 1.52</generator>

<entry>
   <title>SunChips, now with Real Sun</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/kwing/sunchips_now_with_real_sun.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/kwing//55.1166</id>
   
   <published>2008-04-19T02:21:15Z</published>
   <updated>2008-04-19T16:56:29Z</updated>
   
   <summary><![CDATA[I was intrigued by this piece in the NYT this week where pollsters use their knowledge of &quot;microtrends&quot; to associate certain products with the three Presidential candidates. Clinton = butter &amp; fig newtons, Obama = olive oil &amp; soft chocolate...]]></summary>
   <author>
      <name>Kate Wing</name>
      
   </author>
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="51" label="energy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="250" label="solar" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2029" label="SunChips" scheme="http://www.sixapart.com/ns/types#tag" />
   
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      <![CDATA[<p><br />I was intrigued by <a href="http://www.nytimes.com/2008/04/16/dining/16voters.html?ex=1366084800&amp;en=cd43c69001efa0f7&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink">this piece</a> in the NYT this week where pollsters use their knowledge of &quot;microtrends&quot; to associate certain products with the three Presidential candidates. Clinton = butter &amp; fig newtons, Obama = olive oil &amp; soft chocolate chip cookies, McCain = bourbon &amp; Sun Chips. </p><p>The lists are heavily weighted towards identifiable brands rather than ingredients, so I don&#39;t know who gets the votes of, say, people who like their apples peeled and cut up vs. those who will just eat them whole. But perhaps the Sun Chips fans of any political persuasion will be encouraged that PepsiCo/Frito-Lay is now making them <a href="http://www.sunchips.com/healthier_planet.shtml">with real sun</a> at their Modesto plant. Kudos to the company for working to get off the grid and reduce energy. No word if Funyuns will now contain actual fun. </p>]]>
      
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</entry>
<entry>
   <title>I&apos;d like to thank the Academy...</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/kwing/id_like_to_thank_the_academy.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/kwing//55.961</id>
   
   <published>2008-02-12T00:17:41Z</published>
   <updated>2008-05-01T22:02:51Z</updated>
   
   <summary><![CDATA[[I&#39;m posting this on behalf of Darby Hoover, NRDC&#39;s &quot;greening big events&quot; specialist, who couldn&#39;t be with us tonight due to her problems getting a visa -- Kate]I&#39;d like to thank the Academy, and my colleagues at NRDC, and everyone...]]></summary>
   <author>
      <name>Kate Wing</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="1554" label="Grammys" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1555" label="green" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1558" label="LADWP" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="403" label="recycling" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1560" label="STAPLES" scheme="http://www.sixapart.com/ns/types#tag" />
   
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      <![CDATA[<p>[<em>I&#39;m posting this on behalf of Darby Hoover, NRDC&#39;s &quot;greening big events&quot; specialist, who couldn&#39;t be with us tonight due to her problems getting a visa -- Kate</em>]</p><p>I&#39;d like to thank the Academy, and my colleagues at NRDC, and everyone else who  participated in this historic endeavor, the inaugural greening initiative&nbsp;of the  50th Annual <a href="http://www.grammy.com/">GRAMMY Awards</a>. For an event so large and influential, even small  steps along the greener path make a huge difference in reducing environmental  impacts - and some of the steps the GRAMMYs took this year were even bigger than  we had anticipated. We couldn&#39;t have done this without Megan and David and Neil  and everyone else at the Recording Academy who worked tirelessly on this  initiative, as did&nbsp;Thea and&nbsp;her colleagues at Cossette Productions, and Jennifer  and Sam and the other great&nbsp;people at the STAPLES Center.&nbsp;</p><p>A very special thanks  goes to&nbsp;Thomas and the other folks at the Los Angeles Department of Water and  Power for making sure the telecast and afterparty were powered by renewable  energy. Thanks to Jessica for heading the team of volunteers who posted  recycling bins all over the STAPLES Center, and Allen for his incredible vision  and passion, and Petra and Lisa and everyone else at NRDC who helped pull this  together. Thanks to - wait, don&#39;t start the music yet - all the staff and  vendors and everyone involved in this production who worked to make their piece  of the event a little greener, from the flex-fuel and hybrid cars to the organic  food to the recycled content toilet paper. </p><p>I know it&#39;s time for me to stop, but  I don&#39;t want to leave anyone out because this kind of giant undertaking is  really a sum of all the small steps taken by a lot of different people working  individually - and laying groundwork to build on in the future. So please read  more about the first-ever <a href="http://www.nrdc.org/media/2008/080211.asp">Green the GRAMMYs initiative</a> and thank you for listening. </p>]]>
      
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</entry>
<entry>
   <title>It already is portable</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/kwing/it_already_is_portable.html" />
   <id>tag:switchboard.nrdc.org,2007:/blogs/kwing//55.497</id>
   
   <published>2007-08-27T18:03:15Z</published>
   <updated>2007-11-14T21:03:42Z</updated>
   
   <summary>My office neighbor is the talented Darby Hoover, who you may know from seat 12, Row 48 at last year&amp;#39;s Oscars where she went to make them less wasteful. Do not blame her if they were not funny or short...</summary>
   <author>
      <name>Kate Wing</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Green Enterprise" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="405" label="consumers" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="219" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="514" label="plastic" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="512" label="trash" scheme="http://www.sixapart.com/ns/types#tag" />
   
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      <![CDATA[<p>My office neighbor is the talented Darby Hoover, who you may know from seat 12, Row 48 at last year&#39;s Oscars where she went to make them less wasteful. Do not blame her if they were not funny or short enough, she didn&#39;t get on that committee. On Friday, I heard her muffled laughs and shouts of amazement as Chris Colin interviewed her for <a href="http://www.sfgate.com/cgi-bin/article.cgi?file=/gate/archive/2007/08/27/onthejob.DTL">this piece</a> about why tubes of Neosporin now come in tiny plastic &quot;travel totes&quot;. Apparently, Johnson &amp; Johnson thought thethree inch tubes weren&#39;t portable enough and moms were losing them in their oversized handbags. </p><p>Maybe Heather can comment on this, but the moms I know either carry full on first-aid kits or they&#39;re using <a href="http://www.buyolympia.com/queenbee/Item=qb_truckette_kyoto_spring07">bags</a> with so <a href="http://www.thenewparentsguide.com/baby-diaper-bags-1.htm">many</a> tiny <a href="http://www.laurenmerkin.com/index.php?page=bags&amp;shape=PT3">pockets</a> that a little red pouch isn&#39;t really going to be the deciding factor in digging out a tube of neosporin. The explosion of stuff that comes with having kids is not improved by encasing said stuff in more stuff, especially flimsy, petroleum-sucking plastic stuff, much less those vicious hard clamshell cases tough enough to have spawned their own side industry of stuff--tools to <a href="http://www.wikihow.com/Open-Rigid-Plastic-Clamshell-Packages-Safely">open hard plastic clamshell</a> cases. I agree with Colin here, if we could get the clever minds of marketers at J&amp;J to work on reducing stuff and making stuff work better, we could probably be running our computers on avocado rinds. Mmmm....avocados...  </p>]]>
      
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