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Can it, Sony

March 12, 2008

Posted by Kate Wing in Curbing Pollution

Tags:
advertising, consumers, credit card, mail, trash

Trashy credit card can Dear Sony credit card services,

Thanks so much for sending me this great can with your latest unsolicited credit card offer! It's true, I was ignoring those blah envelopes you usually send but how could I just toss this in the bin? For one thing, I can't because it's not recyclable. It's not a real aluminum can, but one of those Pringles-style foil-fused-to-cardboard deals where the only metal is on the ends.

The top warns me to "use caution when opening" as those metal edges are sharp. Perhaps a subtle reminder of the danger of too much debt? Clever, Sony. Inside is a small glossy flier for the new card, so delicate that it could never survive the journey to my mailbox in an envelope. But now it's safe -- safely tucked into my mixed paper bin. Sadly, there were no potato chips.

You know, Sony, we don't consider getting new credit cards often in this household. Lucky for us, you've helped us make a more informed decision by showing us where our interest charges would go if we took you up on your offer. Fake can ads. I'm off to buy my mailman a cup of coffee and some ibuprofren.

--Kate

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Comments (Add yours)

William TamMar 12 2008 12:46 PM

The FTC has a page explaining how you can reduce the amount of junk mail offers for credit cards and insurance you get at http://www.ftc.gov/bcp/conline/pubs/credit/prescreen.shtm

The short version, from the FTC website: Call toll-free 1-888-5-OPTOUT (1-888-567-8688) or visit http://www.optoutprescreen.com .

Doesn't cost anything, and now I have a lot less junk mail to recycle.

Satya Rhodes-ConwayMar 23 2008 12:59 AM

Kate Wing is a goddess.

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Kate Wing
Kate Wing
Senior Ocean Policy Analyst
San Francisco
Despite harboring a secret desire to be the green correspondent for "The Daily Show," I...
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