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Kate Sinding’s Blog

"I Love My New York Water": Well-Known New Yorkers Ask Governor Cuomo to Extend the Fracking Moratorium

Kate Sinding

Posted May 13, 2013

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NRDC launched a two-week ad buy on Albany television stations today that features New York-based actors thanking Governor Cuomo for protecting the state’s world-class drinking water to-date from fracking, and urging him to formally extend the moratorium on new fracking until the health risks are considered.

In the ad, actors Ethan Hawke, Zoë Saldana, Mark Ruffalo, Josh Charles and Nadia Dajani show viewers how much they “love their New York water” by inviting them along as they go fly-fishing, make tea, give their dogs water and even bathe with it.  They do it all to say “thanks” to the Governor for holding true to his promise to-date that he would not rush ahead with risky fracking in New York and to ask him “to reaffirm his commitment to protecting the health and precious water for all 15 million New Yorkers.”

You can watch it here.

The ad is a follow-up to a video a coalition of groups released two years ago, which called on New York lawmakers to protect New York’s drinking water.

Here’s the bottom line.  Nobody wants to worry about whether or not the water coming out of their tap is safe to drink, or safe to bathe their kids in.  As New Yorkers, we are grateful to Governor Cuomo for so far taking his time to evaluate the risks that come with opening up our state to fracking.  We urge him to continue to put our health, safe drinking water and communities first – by continuing the moratorium on fracking until the health risks are fully known.

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Michael BerndtsonMay 14 2013 02:27 PM

Great job. Breezy not preachy. Cautious praise for Cuomo - followed up with a "BUT" to keep him focused on the issue.

Is Zoe Saldana single? ;) I'd IMDB her profile, but that would involve extra work.

Ken Glick (EEI)May 14 2013 03:48 PM

I've always been skeptical of issue-oriented campaigns that use celebrity endorsements because they always strike me as flirting with pseudoscience (i.e. Jenny McCarthyI and her pseudoscience-based anti-vaccine ramblings, for example).

Obviously getting Gov. Cuomo to extend the moratorium on hydraulic fracturing is not pseudoscience but I would still rather not use celebrities to endorse a particular public policy when Scientists and Environmentalists would be more persuading.

Michael BerndtsonMay 15 2013 08:18 AM

Ken Glick,
As a chemical engineer who spent his career doing groundwater remediation and other miscellaneous environmental things, I prefer public service announcement (PSAs) produced by professionals using professional actors. There are probably many camera ready environmental scientists and engineers in water/wastewater, subsurface remediation, hydrogeology geochemistry and other areas of focus, - I'm just not sure I'd like to see one soaking in a bathtub reducing eye puffiness with cucumber slices. Then again, I spent an inordinate amount of time on sites and may be thinking of drilling crews.

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