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Kelly Henderson’s Blog

iMatter Campaign is Partnering with Earth Day Network to Give Youth a Chance to March on Behalf of Climate Change

Kelly Henderson

Posted April 20, 2012

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Earth Day is upon us once again; a gentle reminder of the past 42 years of environmental legislation that have made the Earth a cleaner, healthier place to live. This year, Earth Day will be celebrated on the National Mall with a slew of booths, banners, music and other festivities to participate in. In case booths and buttons aren’t your style but you would still like to do something for Earth Day that will make a difference, consider participating in the iMatter March . iMatter is a campaign through Kids vs. Global Warming that works to empower youth to take action to address climate change in their communities and on their campuses. Their goal is to reframe climate change as a human rights issue and to educate others on how it will impact the youngest generation the most. 

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This year, iMatter is teaming up with the Earth Day Network to mobilize a strong youth presence at the Earth Day celebration. According to the 2010 Census, between 2000 and 2010, the number of people under 18 grew 2.6 percent to 74.2 million people, comprising 24.0 percent of the total population- a statistic that proves the youth of this county have the power to influence decisions that will shape their futures. The iMatter March provides youth and other supporters an opportunity to do just that.

The march will bring attention to the historic iMatter lawsuit in which youth plaintiffs have sued the US government for jeopardizing their future by failing to address climate change. Following the march, iMatter will be exhibiting on the Mall with a tent featuring youth performances, short film screenings, and opportunities for people to tell their stories about how they are impacted by climate change and how to take action to limit it (for example: sign a comment to EPA here in support of the new proposed Carbon Pollution Standard).

The march will meet at 12th St. and Madison Dr. NW on the National Mall at 11:30am on Sunday April 22nd.

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