Check out this great video showing how Boulder, Colorado jazzed up its bus routes with creative input from its residents.  It comes via Streetfilms, where Clarence Eckerson, Jr., introduces it:

"Welcome to an innovative way of thinking about transit: ask your passengers to design routes, let them name them, and decide the frequency in which they operate. That's what Boulder, Colorado does and they sure seem to have discovered the right way to make bus riding fun and enticing!

"Boulder boasts seven high-frequency bus lines with catchy, character-verb names like: STAMPEDE, DASH, BOUND, and BOLT, with all of the buses having their own color scheme and identity. It all started back in 1989 when Boulder endeavored to provide a real alternative to the car for its downtown commuters and as a result gave residents direct input into the process. In addition to creating comfy, frequent, pleasant buses, the city also instituted the Eco Pass, a transit card that allows residents to ride buses system-wide for free - more than doubling transit use between 1995 and 2005, from 15% to 34%."

Enjoy: