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Jon Coifman's Blog

Tags: marketing

Get Smart

June 28, 2007

Posted by Jon Coifman in Moving Beyond Oil , The Media and the Environment

Tags:
autoindustry, marketing, minicar, smartcar, youth

Back to the Wall Street Journal today, where we learn that racecar-driver-turned-truck-rental-and-car-dealer-mogul Roger Penske has signed on to bring the long awaited two-seat Smart car to America. If you've been to Europe in the last five years, chances are you've...continued

Range Rover: Coming Soon to a Disaster Near You

June 22, 2007

Posted by Jon Coifman in Green Enterprise , Moving Beyond Oil

Tags:
autoindustry, marketing, SUVs

This one will go down in the corporate PRrecord books. As noticed in the trade press by our friends over at Consumerist, somebody at Range Rover -- a Ford Motor Company brand -- thought it would be a good idea...continued