<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
   <title>Daniel Hinerfeld's Blog: The Media and the Environment</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/" />
   <link rel="self" type="application/atom+xml" href="http://switchboard.nrdc.org/blogs/dhinerfeld/atom.xml" />
   <id>tag:switchboard.nrdc.org,2010:/blogs/dhinerfeld//67</id>
   <updated>2010-03-10T22:23:40Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 1.52</generator>

<entry>
   <title>Pricey L.A. Sushi Bar Busted for Selling Whale Meat</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/pricey_la_sushi_bar_busted_for.html" />
   <id>tag:switchboard.nrdc.org,2010:/blogs/dhinerfeld//67.5522</id>
   
   <published>2010-03-10T20:07:54Z</published>
   <updated>2010-03-10T22:23:40Z</updated>
   
   <summary><![CDATA[Film director Louie Psihoyos called me last week to cancel a meeting we had scheduled for later that day.&nbsp; He explained, apologetically, that he was working on an undercover investigation with law enforcement officers and preparations were taking longer than...]]></summary>
   <author>
      <name>Daniel Hinerfeld</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Health and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Reviving the World&apos;s Oceans" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Saving Wildlife and Wild Places" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="5144" label="louiepsihoyos" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9403" label="marinemammal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="961" label="sushi" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="5148" label="thecove" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="542" label="toxic" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1407" label="toxins" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9400" label="whalemeat" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/dhinerfeld/">
      <![CDATA[<p>Film director <a href="http://en.wikipedia.org/wiki/Louie_Psihoyos">Louie Psihoyos</a> called me last week to cancel a meeting we had scheduled for later that day.&nbsp; He explained, apologetically, that he was working on an undercover investigation with law enforcement officers and preparations were taking longer than expected.&nbsp; I laughed, told him that was a pretty good reason to miss our meeting, and wished him good luck.</p>
<p>Well, Louie has had quite a week since then. On Sunday, his feature documentary, <a href="http://www.thecovemovie.com/">The Cove</a>, won the <a href="http://oscar.go.com/nominations/nominees/the-cove/3211">Oscar</a>.&nbsp; On Tuesday, <a href="http://www.nytimes.com/2010/03/09/us/09sushi.html">news</a> spread around the world that the sting operation he was working on secretly video-taped the illegal sale of whale meat at one of southern California&rsquo;s most prominent sushi restaurants, <a href="http://www.thehump.biz/">The Hump</a>.</p>
<p>Killing marine mammals is a <a href="http://www.nmfs.noaa.gov/pr/laws/mmpa/">federal crime</a>, as is importation of marine mammal products.&nbsp; Violators face fines and prison time.&nbsp; Yesterday, my colleague Joel Reynolds, director of NRDC&rsquo;s Marine Mammal Protection Project, wrote a letter to the Santa Monica City Council urging them to &ldquo;take immediate action to investigate and, if the allegations are confirmed, take whatever actions are necessary to ensure that this activity will cease, including revoking the business license for this and any other restaurant that is serving or has served whale meat.&rdquo;</p>
<p>I can&rsquo;t imagine why anyone would want to eat these intelligent and majestic creatures.&nbsp; Perhaps it&rsquo;s safe to assume that the big spenders willing to throw down $600 for an &ldquo;exotic&rdquo; sushi dinner aren&rsquo;t that concerned about the ethical use of animals.&nbsp; But morals aside, there&rsquo;s another reason marine mammals are a peculiar choice for dinner: their meat is toxic.</p>
<p>That&rsquo;s right: whales and dolphins are at the top of the ocean food chain, where the toxins we blithely pump into the ocean become most highly concentrated.&nbsp; So whales have insanely high concentrations of mercury, PCBs, DDT and other harmful toxins.&nbsp; Poison on a plate.</p>
<p>I guess Hollywood&rsquo;s cool patrol hasn&rsquo;t read that memo yet.&nbsp; Maybe <a href="http://en.wikipedia.org/wiki/Louie_Psihoyos">Louie Psihoyos</a>&rsquo; latest piece of daring journalism will wake them up.&nbsp; Go Louie.</p>]]>
      
   </content>
</entry>
<entry>
   <title>&quot;Avatar asks us all to be warriors for the earth.&quot;</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/avatar_asks_us_all_to_be_warri.html" />
   <id>tag:switchboard.nrdc.org,2010:/blogs/dhinerfeld//67.5402</id>
   
   <published>2010-02-24T02:23:33Z</published>
   <updated>2010-02-27T21:44:42Z</updated>
   
   <summary><![CDATA[&ldquo;Avatar asks us all to be warriors for the earth,&rdquo; said the film&rsquo;s director, James Cameron, at a benefit for the Natural Resources Defense Council (NRDC) last night at 20th Century Fox Studios in Los Angeles.&nbsp; Before an enthusiastic audience...]]></summary>
   <author>
      <name>Daniel Hinerfeld</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Environmental Justice" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Reviving the World&apos;s Oceans" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Saving Wildlife and Wild Places" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="8440" label="avatar" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9231" label="benefit" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9175" label="elvismitchell" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1" label="environment" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9237" label="environmentalaction" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9235" label="foxstudios" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9170" label="jamescameron" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9250" label="KCRW" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="147" label="NRDC" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/dhinerfeld/">
      <![CDATA[<p><em>&ldquo;Avatar</em> asks us all to be warriors for the earth,&rdquo; said the film&rsquo;s director, James Cameron, at a benefit for the Natural Resources Defense Council (NRDC) last night at 20th Century Fox Studios in Los Angeles.&nbsp;</p>
<p>Before an enthusiastic audience of 470 NRDC supporters, Cameron screened excerpts of <em>Avatar</em> and then spoke with Elvis Mitchell, host of <em>The Treatment</em> on KCRW 89.9 FM, about the environmental message of his Oscar nominated, sci-fi blockbuster. &nbsp;&nbsp;Here&rsquo;s <a href="http://carpetbagger.blogs.nytimes.com/2010/02/23/avatar-director-emphasizes-environmental-message/">coverage</a> of the event by The New York Times.</p>
<p>Cameron said that <em>Avatar</em>, which has been attacked by right-wing commentators, was meant to grab audiences by the heart and motivate them to defend the natural world.&nbsp; Just as in <em>Avatar</em>, Cameron said, all of Earth&rsquo;s creatures must work together to meet the challenges of global warming and ocean acidification.</p>
<p>After the interview, Cameron screened NRDC&rsquo;s new <em>This is Our Moment</em> PSA with Leonardo DiCaprio and friends, <a href="http://www.thisisourmoment.org/">www.thisisourmoment.org</a>. &nbsp;It was the perfect way to end an inspiring evening all about taking a stand to defend our environment.</p>
<p>Suzy Amis Cameron, the filmmaker&rsquo;s wife, is a member of NRDC&rsquo;s L.A. Leadership Council, and worked with NRDC&rsquo;s L.A. development team in make this terrific event happen.&nbsp;</p>
<p>Update: I've included a slideshow of more photos from the event.<br /><iframe src="http://www.flickr.com/slideShow/index.gne?set_id=72157623377710771" height="500" width="500" scrolling="no"></iframe></p>]]>
      
   </content>
</entry>
<entry>
   <title>James Cameron to Host NRDC benefit</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/james_cameron_to_host_nrdc_ben.html" />
   <id>tag:switchboard.nrdc.org,2010:/blogs/dhinerfeld//67.5357</id>
   
   <published>2010-02-18T18:27:55Z</published>
   <updated>2010-02-22T14:10:02Z</updated>
   
   <summary><![CDATA[This Monday, February 22nd, Avatar director James Cameron will participate in a discussion with Elvis Mitchell, host of KCRW&rsquo;s The Treatment, to benefit NRDC.&nbsp; They&rsquo;ll screen excerpts from Avatar and talk about public reaction to the powerful environmental message of...]]></summary>
   <author>
      <name>Daniel Hinerfeld</name>
      
   </author>
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="8440" label="avatar" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9175" label="elvismitchell" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1" label="environment" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9170" label="jamescameron" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="499" label="media" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9178" label="NRDCbenefit" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/dhinerfeld/">
      <![CDATA[<p>This Monday, February 22nd, <em><a href="http://www.avatarmovie.com/index.html">Avatar</a></em> director James Cameron will participate in a discussion with Elvis Mitchell, host of KCRW&rsquo;s <a href="http://www.kcrw.com/etc/programs/tt">The Treatment</a>, to benefit <a href="http://www.nrdc.org/">NRDC</a>.&nbsp; They&rsquo;ll screen excerpts from Avatar and talk about public reaction to the powerful environmental message of the film.&nbsp; James and his wife, Suzy Amis Cameron, are strong supporters of NRDC &ndash; Suzy is a member of NRDC&rsquo;s Leadership Council &ndash; and it&rsquo;s wonderful of them to have partnered with NRDC to host this event.</p>
<p>To me, the core message of Avatar is that life is sacred and deserves the utmost respect. Its story of environmental destruction, both on Earth and on the fictional Pandora, reflects our actual behavior as we rush blindly to burn every bit of fossil fuel we can get our hands on, heedless of the consequences.&nbsp; That narrative couldn&rsquo;t be more important, and yet it seems to have really irked a number of conservative commentators. Their attacks were <a href="http://latimesblogs.latimes.com/the_big_picture/2010/01/avatar-why-do-conservatives-hate-the-most-popular-movie-in-years.html">summarized</a> by Patrick Goldstein in the L.A. Times.</p>
<p>So it should be a lively discussion.</p>
<p>If you're based in LA, get your tickets now by calling 310-815-9152 or sending an email to <a href="mailto:NRDC@5bEvents.com">NRDC@5bEvents.com</a>.&nbsp;</p>]]>
      
   </content>
</entry>
<entry>
   <title>Sigourney&apos;s Eco Double Feature: AVATAR &amp; ACID TEST</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/eco_double_feature_avatar_acid_1.html" />
   <id>tag:switchboard.nrdc.org,2009:/blogs/dhinerfeld//67.4814</id>
   
   <published>2009-12-04T18:39:59Z</published>
   <updated>2009-12-09T16:40:03Z</updated>
   
   <summary><![CDATA[As parents of a toddler, my wife and I don&rsquo;t get to the movies much, but we&rsquo;ve already lined up a babysitter for December 18, the night James Cameron&rsquo;s AVATAR opens.&nbsp; Though I&rsquo;m excited to see the 3D visual effects,...]]></summary>
   <author>
      <name>Daniel Hinerfeld</name>
      
   </author>
         <category term="Curbing Pollution" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Living Sustainably" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Moving Beyond Oil" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Reviving the World&apos;s Oceans" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Saving Wildlife and Wild Places" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Solving Global Warming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="6719" label="acidtest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="8440" label="avatar" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="8441" label="carbonpollution" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4282" label="copenhagen" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="15" label="globalwarming" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1284" label="oceanacidification" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="6715" label="sigourneyweaver" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/dhinerfeld/">
      <![CDATA[<p>As parents of a toddler, my wife and I don&rsquo;t get to the movies much, but we&rsquo;ve already lined up a babysitter for December 18, the night James Cameron&rsquo;s <a href="http://www.avatarmovie.com/">AVATAR</a> opens.&nbsp; Though I&rsquo;m excited to see the 3D visual effects, which are supposed to be mind-blowing, what really intrigues me is the film&rsquo;s environmental theme, and that it co-stars Sigourney Weaver in her second eco-pic of the year.</p>
<p>Sigourney&rsquo;s other environmentally themed film this year is called <a href="http://www.acidtestmovie.com/">ACID TEST</a>, a documentary I co-directed about the global challenge of ocean acidification.</p>
<p>Since having the opportunity to work with Sigourney, it&rsquo;s been a real treat to go back and watch, with new perspective, her performances in films like The Ice Storm, Working Girl, Gorillas in the Mist, and Alien.&nbsp; I can&rsquo;t wait to see how Sigourney inhabits the role of Dr. Grace Augustine, the botanist she plays in AVATAR.</p>
<p>Since ACID TEST premiered on Discovery Planet Green in August, Sigourney has done a brilliant job raising awareness about the threat to our oceans from rising acidity caused by CO2 pollution.&nbsp; She&rsquo;s given TV, radio print and web interviews, appeared at screenings, including one on <a href="http://www.youtube.com/nrdcflix#p/u/12/3r6OrM-LvMk">Capitol Hill</a> for U.S. senators and their staff, and pulled off an amazing <a href="http://www.youtube.com/watch?v=Nb7sMC2L5co">Trojan Horse gambit</a> on Fox and Friends, using a segment that was supposed to be largely about AVATAR to focus exclusively on ACID TEST and the looming crisis of ocean acidification.</p>
<p>Sigourney&rsquo;s commitment to environmental protection is really admirable, and it&rsquo;s great that her new blockbuster will bring a message about respect for nature to an audience of millions.</p>
<p>
<object data="http://www.youtube.com/v/5cqCvcX7buo&amp;hl=en_US&amp;fs=1&amp;" height="295" type="application/x-shockwave-flash" width="480">
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="src" value="http://www.youtube.com/v/5cqCvcX7buo&amp;hl=en_US&amp;fs=1&amp;" />
<param name="allowfullscreen" value="true" />
</object>
</p>]]>
      
   </content>
</entry>
<entry>
   <title>Let’s stick with the clean energy message despite temptations to stray</title>
   <link rel="alternate" type="text/html" href="http://switchboard.nrdc.org/blogs/dhinerfeld/lets_stick_with_the_clean_ener.html" />
   <id>tag:switchboard.nrdc.org,2008:/blogs/dhinerfeld//67.1892</id>
   
   <published>2008-10-06T20:44:50Z</published>
   <updated>2008-10-10T17:15:03Z</updated>
   
   <summary><![CDATA[Hurricane Ike spilled at least half a million gallons of crude oil into the Gulf of Mexico and the wetlands of Louisiana and Texas, according to a review of federal data by the Associated Press, released today.&nbsp; As proponents of...]]></summary>
   <author>
      <name>Daniel Hinerfeld</name>
      
   </author>
         <category term="The Media and the Environment" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="3808" label="cleanfuels" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3742" label="dirtyfuels" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2905" label="energypolicy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3807" label="hurricaneike" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1098" label="messaging" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="2498" label="offshoredrilling" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="3809" label="opportunity" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://switchboard.nrdc.org/blogs/dhinerfeld/">
      <![CDATA[<p>Hurricane Ike spilled at least half a million gallons of crude oil into the Gulf of Mexico and the wetlands of Louisiana and Texas, according to a review of federal data by the <a href="http://hosted.ap.org/dynamic/stories/H/HURRICANE_ENVIRONMENT?SITE=AP&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT" target="_blank">Associated Press</a>, released today.&nbsp;</p>
<p>As proponents of dirty fuels natter on about the safety of new offshore drilling techniques, it&rsquo;s tempting to counter them with a spiel about the toxic mess caused by Ike: &ldquo;See!&nbsp; Pumping oil out of the ocean floor is inherently risky, so the more we do, the more collateral damage we&rsquo;ll suffer.&rdquo;</p>
<p>But we should beware how this plays to our own weakness, which is a tendency to focus our communications on problems instead of solutions, and to think too much in environmental terms, and not enough in economic ones.</p>
<p>Sure, Ike spilled a bunch of oil, and future hurricanes will spill much more.&nbsp; But we&rsquo;ve got to remember that the whole offshore debate is just another distraction from what we should be talking about, namely, the virtues of a clean energy economy and how we can build that economy as quickly as possible.</p>
<p>The more time we spend pointing out the pitfalls of offshore drilling, the happier it makes Big Oil, which wants nothing more than to stop Americans from thinking about the very real economic benefits they&rsquo;ll reap from a transition to clean energy.&nbsp; So, sure, let&rsquo;s point out in passing that offshore drilling is inherently dirty and dangerous.&nbsp; But let&rsquo;s keep our eye on the prize, which is convincing Americans that a much better future awaits us if we get serious about clean energy.</p>
<p>What does that mean in practice?&nbsp; Well, the next time a reporter asks you to comment on the liabilities of offshore drilling (which will probably be later today), let her know that you want your quote to be about the huge opportunity we have for offshore wind power.</p>]]>
      
   </content>
</entry>

</feed>

