Today, EcoGeek reported in their blog post “EcoGeeks get all the girls” that “It turns out girls dig guys who dig environmental technology.”

Where are they getting their information? From Big Three automaker GM.

Fancy that. 

As it happens, GM did a study this year as part of their Challenge X competition (“a yearly competition among college students to make GM vehicles more efficient”)- the results were probably pretty shocking to GM Exec Bob Lutz, who just a few days ago suggested to Steven Colbert that aside from cheaper fuel (i.e. < $1 per gallon) the new Chevy Volt electric car would help Steven attract a particularly elusive type of woman: the hippie chick.

Well, read this Mr Lutz: eco-cars don’t just attract hippies anymore.

According to GM’s own research eco-friendlier cars attract nearly 88% of women overall. In fact

“Eighty percent of American car buyers would find someone with the latest fuel-efficient car more interesting to talk to at a party than someone with the latest sports car.”

As an environmentalist non-hippie chick, and a former psych major, it makes sense to me.

Women are shown in studies to be attracted to intelligence and (to put it simply) stability— two things that are generally held by people "who dig environmental technology.”

I think 88 percent of women have come to face facts: we’re pulling resources from the ground about as fast as we’re pumping carbon into the air  --- oil is running out fast, prices are skyrocketing faster, and natural gas and other fossil fuels aren’t going to take us far before they run out too.

Oh yea, and dollar for dollar investment in green energy will create more jobs than investing said money in.. say.. oil.

Something’s gotta give.

So a person who understands that the best blue and true solutions are…well… green…is probably going to be the one that girls like myself will flock to.

• Efficiency and sustainability make sense. Maybe we don’t have all the infrastructure we need yet, but the infrastructure for that blackberry you’re clinging to wasn’t around a decade ago either.

• We live in a world of limited resources; we have to figure out ways to cut back on what we use without cutting back on our quality of life. 
• We subsist in large part on fossil fuels, which are limited resources; we have to figure out how to use unlimited resources.

So if a girl wants a smart companion, a stable companion-- someone who gets it and is planning for the future-- who is she going to chase?  

The choice is clear, Mr. Lutz – most girls are going to chase that person driving the small, efficient, eco- friendly car. 

I think speak on behalf of 88% of my fellow ladies when I say, please, keep those efficient eco-friendlier cars coming.