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NBA Launches Environmental Data System During Green Week 2013

Alice Henly

Posted April 4, 2013 in Curbing Pollution, Green Enterprise, Health and the Environment

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nbagreenweek_email_4.jpgToday, in conjunction with opening day of NBA Green Week 2013, the National Basketball Association is launching a league-wide online tool designed to measure their environmental impact.

In partnership with the Natural Resources Defense Council and Renewable Choice Energy, this “Mosaic” tool will allow all 30 NBA teams to recognize, track and analyze many components of their environmental footprint. It will also help identify cost saving opportunities associated with improved resource efficiency at NBA venues.

The NBA’s new environmental data system will assist its many teams record and manage data related to their energy use, water consumption, waste generation and paper procurement, among other environmental impacts. This system will help enhance the performance of NBA arenas nationwide for years to come, with benefits that far exceed the positive impact of the league’s annual Green Week.

With this launch, the NBA will join Major League Baseball and the National Hockey League as the three professional sports leagues to provide comprehensive environmental data tracking systems for all of their teams. These tools are reinforcing these leagues’ strong commitment to enhancing their environmental performance and give back to communities nationwide by protecting the natural resources we all rely on.

nba logo.bmpThe NBA, however, stands alone as the only major professional sports league in the world to host an annual weeklong celebration of environmental stewardship. The league and many of the teams are embracing this opportunity to promote protecting our planet again this year.

For example, some of the other noteworthy league-based Green Week initiatives happening this year include:

  • Powering all 67 NBA games taking place during Green Week nationwide with clean, renewable energy. The NBA has partnered with Sterling Planet to offset all of the electricity used during these games with wind power. This will avoid the production of more than 10 million pounds of carbon. It’s one of the largest pollution offset initiatives by any sports league worldwide, and the only one to involve every team in the league.
  • Launching a “Pledge to Recycle” online fan contest that tips off today, April 4, and continues through May 16. Fans who pledge to recycle their old mobile devices can enter to win a grand prize trip for two to the 2013 Finals. Fans can learn more at NBA.com/SprintPledge.
  • Hosting electronic recycling events featuring current and former NBA players in three NBA markets – Los Angeles (Clippers), Boston (Celtics), and Orlando (Magic). As part of the Sprint Buyback program, fans will be able to recycle their eligible phones from any carrier and receive up to a $300 service credit from Sprint, along with autographs, tickets to upcoming games, and other giveaway items. Through this program, Sprint has kept more than 28 million wireless devices out of landfills.

Learn more about the NBA's impressive greening work by reading their case study feature in NRDC’s report “Game Changer: How the Sports Industry is Saving the Environment”.

Download your copy of the full report at www.nrdc.org/game-changer to find out how the NBA and many NBA teams have teamed up with NRDC to implement greener, more efficient practices.

Get involved in the growing green sports movement and learn about the NRDC Sports Project by following us at @NRDCGreenSports.

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About

Switchboard is the staff blog of the Natural Resources Defense Council, the nation’s most effective environmental group. For more about our work, including in-depth policy documents, action alerts and ways you can contribute, visit NRDC.org.

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